Case Study
YourCase Mobile App
Development and Strategic Scaling of a Direct to Consumer Mobile Application
Client
1Media AG
Industry
E-Commerce
Timeframe
2012 – 2018
Services
Concept
Software Development
UI/UX Design
Media Buying
Analytics
Technologies
Swift
PHP
Context
Crafting a Personalized E-Commerce Experience Through a Mobile App
In the dynamic realm of e-commerce, the demand for personalized products is on the rise. The client sought to address this by creating YourCase, a direct-to-consumer mobile application enabling users to design and order customized phone cases. The project involved the design and development of an iOS application. The application was internationalized for five markets. The project also entailed supply chain operations, including order processing, fulfillment, international shipping, returns, and collections. Most notably, this also involved a partnership with an industry-leading manufacturing firm in the UK.
Challenge
Scaling an E-Commerce App via Targeted Advertising
Generating brand awareness and customer loyalty in a competitive market posed a significant challenge. Targeted advertising campaigns on social media platforms drove user engagement and brand recognition. Data-driven marketing strategies, leveraging analytics and user feedback, were employed to ensure high customer satisfaction and brand loyalty. Another challenge was to develop a robust backend system for international e-commerce transactions, including multiple currencies, languages, and shipping modalities. Efficient and largely automated order processing and return management were essential for success.
Results
Achieving Profitability and Sustained Growth in a Competitive Market
The project achieved profitability within three months of its inception, and continued to grow. Its success was demonstrated by its expansion into multiple markets. Notably, the CRM application developed for the client was instrumental to capture the complexities of this particular niche market. In November 2015, YourCase reached the milestone of becoming a Top 100 App in Switzerland, and was featured by Apple in a curated list of "Best New Apps".
Highlights
Capturing Value in a Niche Market with a Unique Offering
- Conception and development of an app with over 100,000 users and ranking among the Top 100 apps in Switzerland, reflecting strong market presence and user engagement
- Internationalization and scaling into five markets, enabled by a custom CRM application handling order flow and providing insight into fulfilment and returns
- Establishing high customer satisfaction, brand loyalty, and customer lifetime value through a commitment to superior quality
Let's Talk!
We only take on work when we know we can deliver exceptional value.
Reach out today to find out if we're a good fit for each other.
