Case Study
Optimus Foundation Web App
Creation of a landing page to interact with an installation serving as a unique philanthropic platform
Client
UBS AG
Industry
Nonprofit Sector
Timeframe
2022
Services
Software Development
DevOps
Consulting
Technologies
Ruby on Rails
Vue.js
TypeScript
Context
Bridging the Physical and Digital for Philanthropic Engagement
Situated at the iconic UBS main office building in the heart of Zurich, an innovative project comes to life. The project involved the creation of a landing page, specifically designed for mobile devices. This digital interface serves as a medium for pedestrians to interact with a unique LED installation mounted on the building's facade. By merging the physical world with the digital realm, the objective was to promote the philanthropic endeavors of the UBS Optimus Foundation and encourage donations benefiting children.
Challenge
Overcoming Integration Challenges for a Seamless User Experience
The main challenge entailed the integration of a physical LED installation with a digital interface to create real-time interactions after the donations were processed. This required the integration of Twint, a popular mobile payment method. After successfully processing the donation via Twint, users were redirected to the mobile interface facilitating interaction with the LED installation.
Results
Amplifying Outreach and Donations through Experiential Design
The landing page was implemented with proven technologies such as Vue JS and Ruby on Rails. With its multilingual and responsive interface, it guided users through the mobile donation process. After each successful donation, users were encouraged to select a color. Then, they were prompted to observe the dynamic light installation tailored to the color they selected on the UBS building facade. The project's successful fusion of technology and experiential design has amplified the campaign's outreach, driving an increase in donations for children's benefit.
Highlights
Fostering Personalized Experiences while Promoting Philanthropy
- Creation of a responsive and intuitive mobile landing page, successfully merging the digital world with a physical LED installation and fostering an interactive philanthropic platform
- Integration with Twint to provide a secure and straightforward donation process that puts user experience at the forefront
- Implementation of real-time synchronization allowing users to select colors that are reflected on the LED installation, transforming the UBS building facade into a personalized experience for donors
Let's Talk!
We only take on work when we know we can deliver exceptional value.
Reach out today to find out if we're a good fit for each other.
